Nike and Google's Venture.

For companies like Nike,Addidas,Coco-Cola,Pepsi..brand building eats up more of their revenues and ofcourse their market value depends upon the brand value. It won't be surprising if they enter the internet stream to build their brands..And now Nike partenered with Google to form an Online community Joga.com (Joga is about "Joga Bonito" -- Portuguese for "play beautiful" ) akin to Myspace.com. It's not yet another one for all internet users, but for only Soccer fans...where they can share their passion about soccer by uploading fotos, videos and accessing their favorite athletes from Nike.

Here Google also eyes it as an opportunity to enter into social community space. Though it acquired Orkut, it doesn't serve as an healthy competitor to Myspace and Google hopes that Joga will have some answers.Once Joga makes itself big, then you can expect similar ventures for Basketball, Baseball,cricket,F1 and it goes on.

For you to be a member, it's the same Google way. you should be referred by an existing member so that you can get an invite else you should wait for the invitation from Joga.

Let's see how Google or Nike benefits from Joga!

Category: Business!, Technology!